The creative process is a conversation. It’s collaborative, iterative, and messy. But when creative projects fail (as they often do), it’s rarely due to a lack of ideas or skills on the team; it’s because those creative discussions don’t go the way they should.

Conversations don't look like this anymore...

Keeping creative conversations on track is harder than ever — discussions that used to be face-to-face now happen in an email inbox, a Slack channel or Skype call. These are all great tools, but they’re designed for words, not pictures.

Does this look familiar?

So when we need to discuss things like visual concepts, moodboards, storyboards, brand audits or contact sheets, we turn to InDesign, Keynote or Photoshop; tools designed for how we used to give presentations: standing in front of a projector or as a static, printed document. We spend hours lining up images and emailing huge files back and forth, just so we can have a simple discussion, get feedback or sign-off.

Why are we still slicing artwork up to fit into arbitrary dimensions like A4, letter or legal? Why are we using still images to discuss videos, or forcing clients to download gigabytes worth of files just to check something out? 

Why are we spending more time presenting creative work, rather than the creative work itself?

These are the kind of questions that keep us up at night. That’s why we’ve been working on a new approach to creative discussion; one that’s designed for the way we work today, and prepared for how we’ll want to work tomorrow.

 Discuss creative work all in one place...

There are many ways Niice can be used, what started out as a moodboarding tool now has a custom layout engine, live collaboration features, and fully customisable styles, to help with multiple tasks that creatives face on a daily basis. 

So whether you need to choose 5 images from 500 on a contact sheet to edit, review designs or concepts, create a storyboard for a campaign or pull together a brand guidelines document, Boards give you the flexibility you need to create, discuss and share more efficiently. Allowing you to focus more on the creative work and less on the process. 

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